On Thursday, 10th December 2009, Dr Louis Nthenda, Chomora Mikeka and I attended the launch of Nu Skin’s ageLOC Future Serum product at the Yokohama Arena in Shin-Yokohama. More than 10,000 Nu Skin sales representatives from across the country attended this colorful event – Keiko Suzuki, who paid for our tickets, being of them. The ageLOC products are marketed as ‘genLOC’ in Japan.

Big Screen at the back: Dr. Joe Chang, Nu Skin Enterprises' Chief Scientific Officer discusses the ageLOC story.

Big Screen at the back: Dr. Joe Chang, Nu Skin Enterprises' Chief Scientific Officer explains the ageLOC story.

Folks in Malawi may wish to know that Nu Skin Enterprises financed the establishment of plant that now produces enough food to nourish 75,000 children at a lower cost while providing jobs for approximately 400 Malawians. Expect more on that in one of my up coming posts. Today, let us talk about ageLOC.

As expected, most speeches were marketing oriented. But the major highlight for me was a very scientific speech by Dr Joe Chang, Nu Skin Enterprises’ Chief Scientific Officer, who explained the story behind the ageLOC technology. He briefly explained how the age-related ArNOX enzyme and its impact on aging was discovered.

From what he said, and from the information that I have found on the Internet, the ArNOX enzyme lives on the surface of our cells and works tirelessly to generate skin damaging free radicals. This enzyme is mostly inactive in our youth, but it becomes more active as we mature and it varies by individual. This enzyme is the basis of Nu Skin’s ageLOC technology. This proprietary new ingredient blend, which combines the benefits of many different anti-aging products, slows down the signs of aging at their source.  It is said to be clinically proven to reveal younger looking skin in eight key ways beginning in just seven days.

Nu Skin distributors in Japan are now very busy selling these products in Japan where the anti-aging industry  is expected to grow by 73 percent by 2015. If some of you want to become Nu Skin distributors in your respective localities, you can contact me and I will link you up with the relevant authorities. Only serious dealers will be entertained.

Keiko Suzuki is one of the best Nu Skin distributors

Keiko Suzuki (standing close to the camera) is one of the best Nu Skin distributors

Dr Nthenda smiling at me

Dr Nthenda smiling at me

Chomora Mikeka with Nthambazale

Chomora Mikeka with Nthambazale

Dinner after the event:Wada, Keiko Suzuki, Chomora Mikeka and Nthambazale

Dinner after the event:Wada, Keiko Suzuki, Chomora Mikeka and Nthambazale

Last but not least, while this technology is, undoubtedly,  a major scientific breakthrough, I have a question which I would like  Dr. Chang and other Nu Skin researchers to answer. This question might be a silly one considering the fact that I am a layman in these issues, but I have to put it forward anyway.

I have observed that much of the focus on the age-related enzyme is on the damage that it causes on human skin. But I am of the opinion that this enzyme has its own positive attributes, which might be very important to the body as it ages. Has current research tried to establish those merits? If it has, what measures are being incorporated in this ageLOC technology to preserve those merits? I am just worried because there might be some side effects along the way.