The Grid, Vodacom’s mobile social network, was originally launched in South Africa in 2008. In 2009, The Grid launched into both Tanzania and Nigeria – both developing African countries with high volumes of mobile web traffic. With effect from today, people from all over the world can sign up and join the social network.
The press release says, among other things, The Grid members can become friends, chat with each other and share content, irrespective of country or network operator.
The Grid can be accessed through its mobi site. Membership is free and members only pay standard data rates to their service provider.
Operations will be based in South Africa with the infrastructure hosted locally by Vodacom Business in their Midrand Data Centre.
Phillip Boshielo, the Executive Head at Vodacom Ventures says: “This international roll-out represents yet another important milestone in the development of The Grid as a leading social network. It’s also a milestone that I am particularly proud of. By making The Grid available to everyone everywhere, we’re harnessing the full power of the mobile web to create a truly global meeting place.”
As of now, The Grid has 2 million registered members in the three countries where their network was operational up to now. I hope the globalization of their service will help to increase the number of active users significantly.