I recently learnt something about Customer Relationship Management (CRM). CRM is a broad term that covers concepts used by companies to manage their relationships with customers, including the capture, storage and analysis of customer, vendor, partner, and internal process information. Marketing is one of the key submodules of a CRM system. One key objective of the marketing submodule is to generate sales related leads, which finally get converted into sales revenues for the company.

Leads are prospective customers who may be interested in a product. Lead management deals with processing these leads, carrying out a sanity check, evaluating the genuineness of the information and finally converting them to hot leads or cold leads. From this description, you can see that CRM is not a simple issue. And it comes as no surprise when you see geeks coming up with complete software suites specifically tailored for CRM.

Although there are many different types of CRM software on the market, a recent CRM software known as AIMpromote is certainly one of the best. Superior to traditional CRM software, AIMpromote is the best choice for increasing sales and improving business intelligence. With one single piece of software it is possible for companies to manage their CRM including sales lead management. AIMpromote offers lead aggregation companies (those who generate and then sell leads) the ability to manage and run their entire business from within a single piece of software. The AIMpromote system is a full-fledged CRM that also allows the account holder to sell leads before, after, or instead of making a sale themselves. AIMpromote is surely taking CRM and lead management to a new level.

AIMpromote has a significantly lower cost of implementation and total cost of ownership than its competitors for several reasons. There are no setup fees, and they even integrate your system with your website free of charge. Also, the ease of use and fast learning curve of its lead management system will keep your sales representatives working efficiently.