Business-to-business, or B2B, transactions are becoming more and more ubiquitous these days. In a nutshell, any activity, be it marketing, sales, or ecommerce, that occurs between businesses and other businesses can be categorized as a B2B transaction. One very important aspect in B2B marketing and sales is lead generation, management and nurturing. A sales lead is the identity of a person or entity potentially interested in purchasing a product or service, and represents the first stage of a sales process. For example, if you sell computers, leads would be people who have expressed a need to buy a new computers.

Currently, there is quite a number of companies specializing in sales leads. One of them is The Lead Dogs.This company specializes in providing qualified lead generation for business-to-business sales. Since 1994, companies like Microsoft, Adobe, Shell and Orbitz have outsourced to The Lead Dogs to generate, manage and nurture sales leads that turn into revenue. This further proves that The Lead Dogs can really help to make your business an industry leader.

On a different note, I would like to suggest that they should pick up a better name. I suggest that they should run a small competition for that. The current name (The Leads Dog), somehow, has negative connotations. A dog can do all sorts of nasty things. Nevertheless, their sales lead business is very good!